Customer Case Study
Los Angeles, CA
Population 3.97 million (2016)
Use Case: Community outreach
In 2013, the Win-Win Project was created by UCLA’s Center for Health Advancement. Now a team of around ten people, the Win-Win Project provides economic analysis of various interventions for health and well-being issues across the United States. With an unbiased approach, they share findings with stakeholders to help them make the best-informed decisions for their communities.
As program manager for the Win-Win Project, Natalie Rhoads is responsible for communicating findings to stakeholders and the public. The team required an uncomplicated data visualization software that could be understood by non-academics. Before using LiveStories, she and her team struggled to reach their audience of policymakers, voters, and advocates.
“Tableau wasn't really fitting our needs because we wanted to reach a broader audience,” Rhoads said. “We really needed a streamlined, easy, visual way to show our data and our results from our models that anyone could easily understand without spending five minutes staring at the chart to figure it out.”
Rhoads and her team felt they could achieve this using a storytelling format. “We really needed more of a story where we could explain what the intervention is and its’ impact on health, education and crime if implemented in a specific jurisdiction.”
Win-Win signed on with LiveStories in 2015 after hearing reviews from LiveStories customers. “We talked to a couple of clients of yours, and they had really great things to say,” Rhoads recalled.
Rhoads and her team especially appreciated how LiveStories made storytelling easy for them, so they could focus more on their strengths as policy modelers. “The templates you provided made it really easy for us to build out our website and basically replicate them for each intervention that we model as we continue to add to the website,” Rhoads said.
Telling a Story in No Time
After implementing LiveStories, the Win-Win Project could more easily and effectively show findings to their chosen audience. Using LiveStories, Rhoads and her team have created a series of centralized web pages from which readers can explore a variety of related pages. Instead of creating a one-off report, with this streamlined process, “People are able to understand it much faster,” Rhoads said. “I think it's helped us get a lot more advocates behind the kind of work we are doing.”
The policy models the Win-Win team builds can take many months to complete. By the time they are done, they want to share their work as soon as possible. Using LiveStories, they are able to do so quickly and easily. “We can create some of those pages in a day and quickly get it out to people that might be interested,” Rhoads said.
Bridging the Academia Gap
One of the greatest outcomes LiveStories provided Rhoads and her team is the ability to interact with a non-technical audience by visualizing their data more simply. “We have a lot of technical people on our team,” Rhoads said, “so we don't necessarily think through how to simplify the way that we talk about our work. I think LiveStories really helps us do that by helping us create really simple graphs and charts.”