Videos are great at making your story engaging and well-rounded. It’s also one of the biggest reasons why it’s better to publish reports as web pages instead of PDFs. Here are 3 things things to consider when using videos in your communication.
Embedding Videos from YouTube and Vimeo
YouTube.com and Vimeo.com are the most popular video hosting sites. Both allow you to search for videos and embed these directly into your story or webpage. To embed a video simply find the share button and click embed. Copy the code and paste it into your website or story. If you don’t want your Youtube video to end with the screen of ‘Suggested Videos’ simply click ‘Show More’ under the ‘Embed’ and remove the tick mark from the box saying ‘Show suggested videos when the video finishes and voilà!
Start on a Strong Note
Try and use videos that captivate the audience in the first 15 seconds. Readers tend to have short attention spans when it comes to videos and if it doesn’t seem useful from the get-go, very few will continue viewing the video.
Keep It Short and Sweet
Wistia.com, a video hosting site, analyzed more than 1 million videos to determine what’s the ideal length of a video. The graph below shows the percentage of people who stop watching over time. As you can see the biggest drop offs are in the first 3 minutes and then the curve flattens out up until 10 minute of length, meaning that if the difference in viewers of a video that is 4 minutes and once that is 10 minutes is limited.
Try and select videos that are short, ideally less than 2.5 minutes in length.
We recommend that you try and select videos that are short, ideally less than 2.5 minutes in length. This is not only because the longer the video, the more people will drop off down the road, but also because fewer people will click on the play button in the first place if the video is long.
To sum up, search Youtube and Vimeo for videos you can use in your communication, make sure they start on a strong note, and keep the videos under 2.5 minutes. Have fun and let us know if you have any tips we should know of.